New Exhibit at Perry Hall: Marketing Vermont

Think the Vermont tourism industry is a fairly new development? Think again. For more than one hundred years, government officials and private businesses alike have marketed the state as an unspoiled land perfect for scenic automobile trips, exhilarating hiking adventures, and lakeside relaxation. Marketing Vermont: Tourism Publications in the Llewellyn Collection of Vermont History, which opened in Perry Hall earlier this month, features guidebooks, maps, and souvenirs published in the late nineteenth to mid-twentieth century, including this souvenir book containing photos of Burlington and vicinity:

Views of Burlington and Lake Champlain, author unknown, c. 1900, LL #2010.1.455